Hello!

My name is Anwar Jammal,

I am an eCommerce expert specializing in marketplaces, particularly Amazon and Walmart.

I have over 5 years of agency experience with Commerce Canal, helping the company grow from $10M to $250M GMV, while directly managing over half of the client portfolio.

I have worked with brands, brand licensees, and distributors in various product categories like apparel, electronics, home, and beauty.

Here are some of the brands that you might recognize:

I am adept in both 1P and 3P business models, as well as all major models of selling: consignment, wholesale, drop ship, and drop ship vendor.

I operate daily on the following platforms:

While using various tools, but primarily:

My primary role at Commerce is executing growth strategies for all our brands -- this includes brand development, product creation, and marketplace launches.

Some highlights:

SCRIB3D - Launched new 3D pen brand in 2020 on 3P AMZ and WMT
- Achieved $10M+ in GMV for 2023
- Launched in US and successfully expanded to CA, UK, EU, and AU
- Consistently hold the #1 spot in the 3D pen category

Fruit of the Loom Socks - Navigated 1P AMZ licensee handoff in 2023
- Managed sell-off of 100K+ units of stock on 1P to ensure clean slate for new licensee's inventory
- Synced new licensee UPCs with existing ASINs to avoid PO outages
- Maintained $10M+ US business and launched CA domestic business

Hanes Sleepwear - YoY double-digit growth and category ownership
- Blew out product assortment from a single hero listing to 10+, growing sales from $1.5M in 2019 to $10M+ in 2023 on 3P/1P AMZ
- Navigate 1P to 3P, and 3P to 1P product transfers to maintain strong margins in the lieu of increased 1P terms and 3P fees
- Year-round top 5 Sleep Bottom presence with summer and winter hero items

In addition to strategy, I am responsible for all things operations at Commerce. In this role, I oversee 5 analysts in managing the supply chains of all our clients, as well as streamlining internal SOPs.

Some highlights:

New Balance Boxer Briefs - Launched direct import for top 5 item
- Organize import of monthly containers from China direct to AMZ FCs, via cradle to grave oversight -- shipment creation to factory container loading to forwarder FC delivery
- Improve product margin by 4 points by way of skipping 3PL operations -- overall yield of $100K in yearly cost savings

Shoes for Crews - Launched fee recovery program on 3P AMZ
- Onboarded and trained fee recovery specialists overseas
- Recovered just shy of $500K in 2023 for Shoes for Crews brand by way of lost inbound inventory recovery, lost warehouse inventory recovery, and overcharged FBA fee recovery

Account Management - Streamlined catalog and stock management
- Built templated Excel SKU Masters for every account to manage content, inventory, sales, and KPIs in a plug-and-play setup to facilitate Brand Manager and Inventory Analyst workload
- Created a replen and aged inventory cadence (weekly, biweekly, monthly) for every account to ensure optimal stock levels
- Built and tailored forecast templates for each client, taking into consideration MoQs, buying periods, seasonality, and desired MoS

Finally, I consult on, if not directly manage, client content to maximize best-in-class PDPs.

Some highlights:

Park Seed Storefront - Built 1K+ SKU storefront for major home and garden brand with nearly 0 client provided digital assets

LONDONTOWN Concealer PDP - Enhanced PDP to include full carousel, Brand Story, and Premium A+, pushing item to top 5 ranking

SCRIB3D Virtual Bundle - Created 3D pen and filament virtual bundles, increasing brand AoV $5+ in 2023

Hello!

My name is Anwar Jammal,

I am an eCommerce expert specializing in marketplaces, particularly Amazon and Walmart. I have over 5 years of agency experience with Commerce Canal, helping the company grow from $10M to $250M GMV, while directly managing over half of the client portfolio.

I have worked with brands, brand licensees, and distributors in various product categories like apparel, electronics, home, and beauty.

Here are some of the brands that you might recognize:

I am adept in both 1P and 3P business models, as well as all major models of selling: consignment, wholesale, drop ship, and drop ship vendor. I operate daily on the following platforms:

While using various tools, but primarily:

My primary role at Commerce is executing growth strategies for all our brands -- this includes brand development, product creation, and marketplace launches. Some highlights:

SCRIB3D - Launched new 3D pen brand in 2020 on 3P AMZ and WMT

Achieved $10M+ in GMV for 2023

Launched in US and successfully expanded to CA, UK, EU, and AU

Consistently hold the #1 spot in the 3D pen category

​

Fruit of the Loom Socks - Navigated 1P AMZ licensee handoff in 2023

Managed sell-off of 100K+ units of stock on 1P to ensure clean slate for new licensee's inventory​

Synced new licensee UPCs with existing ASINs to avoid PO outages

Maintained $10M+ US business and launched CA domestic business

​

Hanes Sleepwear - YoY double-digit growth and category ownership

Blew out product assortment from a single hero listing to 10+, growing sales from $1.5M in 2019 to $10M+ in 2023 on 3P/1P AMZ​

Navigate 1P to 3P, and 3P to 1P product transfers to maintain strong margins in the lieu of increased 1P terms and 3P fees

Year-round top 5 Sleep Bottom presence with summer and winter hero items

In addition to strategy, I am responsible for all things operations at Commerce. In this role, I oversee 5 analysts in managing the supply chains of all our clients, as well as streamlining internal SOPs. Some highlights:

New Balance Boxer Briefs - Launched direct import for top 5 item

Organize import of monthly containers from China direct to AMZ FCs, via cradle to grave oversight -- shipment creation to factory container loading to forwarder FC delivery

Improve product margin by 4 points by way of skipping 3PL operations -- overall yield of $100K in yearly cost savings

​

Shoes for Crews - Launched fee recovery program on 3P AMZ

Onboarded and trained fee recovery specialists overseas​

Recovered just shy of $500K in 2023 for Shoes for Crews brand by way of lost inbound inventory recovery, lost warehouse inventory recovery, and overcharged FBA fee recovery

​

Account Management - Streamlined catalog and stock management

Built templated Excel SKU Masters for every account to manage content, inventory, sales, and KPIs in a plug-and-play setup to facilitate Brand Manager and Inventory Analyst workload

Created a replen and aged inventory cadence (weekly, biweekly, monthly) for every account to ensure optimal stock levels

Built and tailored forecast templates for each client, taking into consideration MoQs, buying periods, seasonality, and desired MoS

Finally, I consult on, if not directly manage, client content to maximize best-in-class PDPs. Some highlights:

Park Seed Storefront - Built 1K+ SKU storefront for major home and garden brand with nearly 0 client provided digital assets​

​

LONDONTOWN Concealer PDP - Enhanced PDP to include full carousel, Brand Story, and Premium A+, pushing item to top 5 ranking​

​

SCRIB3D Virtual Bundle - Created 3D pen and filament virtual bundles, increasing brand AoV $5+ in 2023

I am an eCommerce expert specializing in marketplaces, particularly Amazon and Walmart.

I have over 5 years of agency experience with Commerce Canal, helping the company grow from $10M to $250M GMV, while directly managing over half of the client portfolio.

I am adept in both 1P and 3P business models, as well as all major models of selling: consignment, wholesale, drop ship, and drop ship vendor.

I operate daily on the following platforms:

My primary role at Commerce is executing growth strategies for all our brands -- this includes brand development, product creation, and marketplace launches.

Some highlights:

Managed sell-off of 100K+ units of stock on 1P to ensure clean slate for new licensee's inventory

Blew out product assortment from a single hero listing to 10+, growing sales from $1.5M in 2019 to $10M+ in 2023 on 3P/1P AMZ

In addition to strategy, I am responsible for all things operations at Commerce. In this role, I oversee 5 analysts in managing the supply chains of all our clients, as well as streamlining internal SOPs.

Some highlights:

Onboarded and trained fee recovery specialists overseas

Finally, I consult on, if not directly manage, client content to maximize best-in-class PDPs.

Some highlights:

Park Seed Storefront - Built 1K+ SKU storefront for major home and garden brand with nearly 0 client provided digital assets

LONDONTOWN Concealer PDP - Enhanced PDP to include full carousel, Brand Story, and Premium A+, pushing item to top 5 ranking